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Walmart Elevates E-commerce Fulfillment with Expansive Drone Delivery Services

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Drone deliveries Walmart E-commerce fulfillment Drone technology Customer convenience

After testing drone deliveries for the last few years, Walmart is extremely rolling out the option as a way to fulfill e- commerce orders.

As of early January, the retailer had 31 hubs for drone delivery across six states, Prathibha Rajashekhar, the retailer’s senior vice president of automation and innovation, stores and supply chain, lately told financial blog Omni Talk, noting that in the Dallas area solely, the retailer had 11 hubs with drone technology firm DroneUp and two with another tech provider in the space, Wing.

On a one Sunday earlier this winter, Walmart saw 130 drone deliveries at one of its hubs, according to an executive for the retailer — and the company has completed more than 20, 000 drone deliveries over the last two years.

People talk about drones like they are the future. They are here today” , Rajashekhar told Omni Talk.

Why Walmart sees drone delivery taking flight

Walmart Expands Drone Delivery for E-commerce Fulfillment: Enhancing Customer Convenience with Advanced Drone Technology

In January, Walmart announced it is expanding drone delivery powered by Wing and Zipline to up to 1.8 million more households, linking the option to stores across more than 30 towns and municipalities in the Dallas- Forth Worth metroplex. Walmart noted that both on- demand drone delivery providers are approved by the Federal Aviation Administration to fly without a dedicated observer overseeing their drones at all times.

This clearance from the FAA, known as Beyond Physical Line of Sight, has become more frequent in the past year, according to The Wall Street Journal, noting that industry experts say regulatory restraints will decrease as communities become more familiar with the technology and delivery method.

The FAA is currently developing rules to make drone delivery “routine, robust and financially viable”, a spokesperson for the federal agency told the newspaper.

At the end of February, city council members for North Richland Hills and Plano, Texas, approved changes that pave the way for drone delivery from nearby Walmart stores, according to Dronelife.com.

“The way we think about any solution, whether it’s drone or any additional solution is’ How is it solving a customer problem?’ Customers told us that they want some deliveries to happen within less than 30 minutes, but drones solve that”, Rajashekhar said.

Enhancing Customer Convenience: Walmart’s Drone Deliveries for Quick and Delicate E-commerce Fulfillment

Drone deliveries can get items to customers in 30 minutes and often as quick as 10 minutes, according to Walmart. Three- quarters of the 120, 000 items in a Walmart supercenter are ready for drone delivery, Rajashekhar said.

Walmart has said that it’s seen customers use drone deliveries for forgotten ingredients, snacks, beverages, over- the- counter medicines and cravings, like caffeine or special treats, noting that drones can also deliver delicate items like eggs. Drones are especially helpful for parents who are running late or traveling and need to order a refrigerated dinner for their children, Rajashekhar said.

Food is a vital ingredient for drone delivery demand. When Wing unveiled in January a new aircraft in its drone fleet, the company noted that the new option would better handle larger orders for items like dinner ingredients such as pasta, marinara sauce, parmesan cheese, packaged olives and garlic. Wing’s fresh aircraft can carry a payload of up to 5 pounds — almost double the roughly 2.5- pound payload its present ones handle.

Transforming E-commerce Fulfillment with Rapid Response and Integration

Wing noted that in its second four months of service with Walmart, which started last August, it saw an “overwhelmingly good” customer response with people using the service for quick meals, groceries, household essentials and over- the- counter medicines.

As more drone delivery hubs go live, customers in the available delivery radius will see drone delivery as an e- commerce fulfillment option, Rajashekhar said. Walmart is working to integrate drone delivery options into the retailer’s app so customers do n’t have to place drone delivery orders from the drone partners ‘ websites, she added.

Walmart’s emphasis on drones comes at a time when competitor Amazon has ramped up its unique drone deliveries. Amazon announced past fall that it will integrate Prime Air drones into its fulfillment network for faster delivery by deploying them at some identical- day delivery sites.

Leo Portal

Leo is an expert in the field of smart city research and an overall tech-enthusiast with an emphasis on smart energy, IOT, smart homes and governance. After a master degree in international administration at the University of Gothenburg in Sweden, and a master in public management at Fudan University in China, he pursued research studies in the field of smart cities at the European University Institute. This led him to publish multiple articles on smart cities. Among them “Using Smart People to Build Smarter: How Smart Cities Attract and Retain Highly Skilled Workers to Drive Innovation (Belgium, Denmark, the Netherlands, Poland)” published in the Smart Cities and Regional Development Journal (SCRD) and “Establishing Participative Smart Cities: Theory and Practice”, also published in the SCRD Journal. He regularly audits and advises municipalities and regional governments on their smart city strategies. He is currently writing a chapter for Springer on smart mobility in French smart cities.

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